Research on editorial design MA updates.

This is a Blog that shows the process of investigation of the MA of editorial Design.

The topic: How can Magazines reach wider audiences trough design

Magazines, as other media are taking advantage of new technologies to display its contents in a more fresh and affordable way. Given this, they have found not only on the Internet, but also in the realization of events related to their issues, support for independent projects and publications linked with similar issues a springboard to get noticed and attract the attention of their audience.

The generation of new ways to promote a magazine is not alone in the field of marketing or advertising, but it also integrates the communicative purpose of the magazine itself under the watchful eye of art directors and editors. That is why I wonder how a magazine through design and art direction can reach wider audiences, improving and expanding their medium to another, such as digital, public relations or experiences.

¿Is it possible through design to integrate and improve the media at our disposal to capture audiences that we have not on our list?

¿How to appeal the content of a journal to audiences that are not ¨theirs¨?

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